According to specialist firm NPD Group, the market represented a record business volume of 1.7 billion euros in 2016.
The waltz of the Deliveroo, Foodora , Allo Resto and other online apps like Waitr which provides Waitr promo code, steeds throughout Paris illustrates the trend. Since the end of 2015, the delivery of meals at home has exploded in France, starting with the capital.
According to the catering firm NPD Group, these couriers delivered 125 million home deliveries between October 2016 and the end of March 2017, an increase of 35% in one year.
2016 was the best year of the sector since its launch: 1.7 billion euros of orders have been delivered. The progression is still in double digits in 2017. NPD Group is already talking about a 20% increase between October 2016 and March 2017.
To win, all players in the sector compete fiercely . It is even more fierce than Amazon and Uber are determined to make a place for themselves.
From Breakfast to Dinner
This flight of the sector contrasts with the attractiveness of restaurants, whose number of visits hardly increases. Now home delivery of meals represents more than one order out of forty. That is 2.3% of the total orders in the restaurant. It is still little, but it is not negligible. Especially in fast food, which concentrates most of the business.
“Our forecasts point to continued growth in the coming years,” says Maria Bertoch, an expert at NPD Group. Although traditionally associated with evening meals (45% of orders), delivery is becoming more popular at lunchtime (30%) and represents an interesting potential for breakfast (15%), where it is not again in the habits of consumers. ”
Make a Hotel at Home!
Despite the fees charged by online ordering platforms, more and more restaurants are looking to gain new customers by using their services. The Millenials are fans. Young people aged 18 to 24 alone account for 55% of orders. “” To go out to eat “becomes” to make a restaurant at home “, says Maria Bertoch.
On the menu side, the big winners of the delivery are … the pizza first (almost 25% of the orders), the burgers (15% of all the orders of delivery), not forgetting the sushi, the sandwiches, and the fries, which “keep on growing”. Even catering at the table starts to deliver more elaborate dishes.